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Everyone is constantly online these days! It’s essential to have an online presence, but social media can be overwhelming and it’s difficult to stand out. Plus, you never know when a platform might malfunction and cause you to lose all your followers.
As we look towards the future, it’s becoming increasingly clear that having a strong online presence is essential for businesses of all shapes and sizes. While social media channels may seem like a quick and easy solution, they simply can’t provide the same benefits as a well-designed website. In this post, we’ll explore why you need a good website in 2023 and how it can help your business stand out in an increasingly competitive digital landscape.
Why Just Having Social Media Channels is Risky
While social media channels might seem like a tempting option to solely rely on for your business, they simply can’t provide the same benefits as a dedicated website. Here are some reasons why:
Limited Control
When you rely solely on social media channels, you’re limited by the platform’s features and design options. This means you have less control over how your brand is presented online, which can make it difficult to stand out from the competition.
Lack of Customization
Another problem with social media channels is that they don’t offer a lot of customization options. While you can customize some elements of your profile page, you’re still constrained by the platform’s overall design and layout.
Limited Functionality
Social media channels are primarily designed for social interaction, not e-commerce or information sharing. This means that they don’t offer the same level of functionality as a dedicated website, making it difficult to provide your customers with everything they need to know about your business.
Need to Follow Platform Guidelines
When you rely on social media channels, you’re forced to follow their guidelines and terms of service. This can be problematic if you want to post content that doesn’t fit within those guidelines or if the platform changes its policies in a way that negatively affects your business.
And worst of all, you can lose your account with no reason provided!
We’ve seen that time after time… you build your whole business around your Instagram page where you’ve collected many followers and sales happen on the back of that huge following. Then all of a sudden, your account is terminated because it’s been hacked or just because of some content that, for some reason, irked Meta. Disaster!
How a Good Website Can Help Your Business
So, how can a good website help your business stand out in 2023? Here are some key ways:
A website is yours!
Your domain is registered in your name and your hosting account is in your name too and as long as you keep up payments for both, your website will be online! No one can take it away from you for reasons you’ve not been given and if your website is hacked, you get a professional to clean the files and harden security. You don’t lose your content, your following, your search engine ranking.
Tip!
We offer a range of hosting packages at competitive prices! So even if you want to build your own website, have a look at our range of cloud hosting options.
Credibility
A well-designed, professional website can establish credibility and trust with potential customers. Without a website, people may question if your business is legitimate!
Customization
With a dedicated website, you have complete control over the design and layout of your brand’s online presence. This means you can create a unique look and feel that sets you apart from your competitors.
Functionality
A good website can provide a wide range of functionality, from e-commerce capabilities to customer support tools. This means you can give your customers everything they need to make informed purchasing decisions and get the most out of your products or services.
Branding
Your website can also help reinforce your branding efforts, by providing a consistent visual identity and messaging across all of your online channels. This can help build trust with customers and improve overall brand recognition.
SEO Benefits
Finally, a well-designed website can help improve your search engine rankings, making it easier for potential customers to find your business online. By optimizing your site for the right keywords and building quality links, you can drive more traffic to your site and increase your visibility.
Conclusion
In conclusion, having a good website is essential for businesses in 2023. While social media channels can be useful for certain purposes, they simply can’t provide the same benefits as a dedicated website and it’s downright scary when your Instagram is suddenly shut down overnight!
Use social media to point people TO your website where you showcase all your content indepth.
By investing in a well-designed website, you can improve your visibility, build credibility with customers, and increase your sales. So, don’t wait – start building your online presence today!
