Hello there,
fellow business owner! 👋🏻

Quick question: How is your marketing game looking this year? Did you tick off all those ambitious goals, launch that sleek new website, or unveil that irresistible lead magnet?

If your answer is a resounding “no,” don’t worry; you’re not alone. Lots of business owners had big plans to remodel a crucial aspect of their business this year, and guess what? It didn’t happen. Time slipped away, weeks turned into months, and here we are at the year’s end.

Navigating the vast realm of marketing can be overwhelming, even for the most seasoned business owners. So, let’s simplify things. As we approach the New Year, I’ve narrowed down the three essential marketing activities you should focus on right now, in a specific order.

1️⃣ Update Your Brand & Your Message

Start by giving your brand a fresh look and refining your message. If you don’t love your visual identity or struggle to articulate what makes your business unique, this is where you should begin.

2️⃣ Build or Update Your Website

Yes, I know, it may sound cliché, but your website is your digital storefront. If you hesitate to share it, it’s not showcasing your latest work, or it’s failing to convert, it’s time for a revamp. Remember, customer service starts right there, ON YOUR WEBSITE! It’s the most important split second to grab someone’s attention with your brand, vision, products and more.

3️⃣ Build a Basic Freebie and Email Funnel

Don’t underestimate the power of a freebie and an email funnel. This step is crucial for audience growth and traction. Trust me, there’s no magic shortcut—a viral social media event is like wishing upon a star. Instead, build a solid foundation with a freebie and an effective email funnel.

And there you have it—the three pillars of a basic marketing plan. Sure, there are other marketing tactics like paid ads and social media, but these can wait. Start with these foundational activities, and you’ll be setting the stage for a successful marketing strategy that you can build on.

As we approach the end of the year, let’s commit to finishing strong and setting the stage for a marketing triumph in the upcoming year. Remember, it’s never too late to make a marketing impact! 🚀

Tried the DIY Route but Got Lost and Gave Up?

Time to get experts on board! Not patting our own backs here at Orcadia Design, but we’ve helped a lot of businesses who enthusiastically started their own WordPress, Wix, or Squarespace builds, got lost in overwhelm, and gave up.

We managed to get them back on track with a killer bespoke website and aftercare. Get in touch to find out more!

Johanna Pieterman
Johanna Pieterman
Johanna has 20+ years of experience in UI/UX design and website development, working for a wide range of industries in Europe and the UK.